From 25-31 March we will be promoting Love Your Lenses Week in collaboration with a wide range of industry stakeholders and patient groups.
The week will aim to encourage patients to look after their eyes after our research showed that many people are not looking after their contact lenses properly – such as by not having regular eye checks with their optician or by allowing their lenses to come into contact with water. For example, 44 per cent of wearers are not complying with advice to avoid showering in their contact lenses.
The Love Your Lenses campaign provides patient-friendly information and ideas to help optometrists, contact lens opticians, contact lens manufacturers and retailers, and industry partners to celebrate the many benefits of contact lenses while reminding wearers of the need to treat contact lenses with love and respect.
Alistair Bridge, GOC Director Strategy, said: “Contact lenses are enjoyed safely and loved by millions of people. If they are looked after properly they are safe and effective, but our research has shown that not all contact lens wearers know how to do this.